Category: VIDEOS

Isabella Lovestory brings the magic in the new music video for her song “Keratina”. Lovestory approaches the camera confidently as the lights switch neon colors in an empty warehouse. She dumps the contents of her purse onto a bed, a gun, Keratin shampoo, lipgloss. “Keratina” isn’t just a song about hair, it is a song about power.

“Bonita, perra, Latina, asi soy yo”. Lovestory holds a flat iron in one hand and a gun in another, covered in a lace see-through blue dress. The style of the music video is very sensual, in Lovestory’s trademark gritty Y2K style. Digital cameras, nightcam effects, and pixelated sequences bring this anthem to life.

“Keratina” is a song off her latest album Amor Hardcore. The artist continues to explore the edges of her own creativity in this new music video, remaining glossy, sexy, and fiery in every frame.

Watch here:

Dovvydotcom comes soaring back into the underground music scene following 2022 EP release of DOVVYDOTCOM with new single “what u get”. The accompanying music video was directed by Jack Balaban and Luke Cahill featuring a storyline of a worker being mistreated by his boss, going on to get revenge by destroying his workplace. Although the song is clearly about a romantic relationship, the juxtaposition of the track with the music video idea makes the track more enjoyable.

The music video begins with artist dovvydotcom sitting at a desk eating a burrito, his boss comes in and asks about his food. Next, the boss asks dovvy what time it is to which dovvy replies “1:02“ – past his lunch break. The boss proceeds to take the burrito away and eat it himself telling him to “let’s get back to work”. 

The music starts and Dovvy gets up from his desk and sings to the camera on the ceiling while his coworkers are busy in the background doing work. The music slows down and the scenes cut quickly while Dovvy sings “that’s what you get when you make a fool out of me”. The coworkers start to sing and dance along to the song. The track maneuvers into a soft synth-pop breakdown as Dovvy repeats “that’s what you get when you make a fool out of me”.

The scenes cut between the workers doing their jobs and them all singing at the camera. The song applies to the situation Dovvy faced earlier as if he’s singing to his boss “that’s what you get when you make a fool out of me” while making his workplace into a wreck of misplaced files and paper thrown all over the floor. A moment of fun disrupting the mundane routine of a work life.  

Dovvy proves he is not one to just take what he gets, instead he goes after what he wants. “What u get” is a pop track fitting for your start-of-summer playlist, whether you’re getting over someone or just looking for a good time.

Watch the video here:

Sitting on a light brown couch in a soft blue-lit room, Gilanares begins to sing guided by guitar chords akin to the tune of Taylor Swift’s “All Too Well”. The guitarist faces away from her and she looks longingly away from the camera. Gilanares makes performance videos for many of her songs, a particularly admirable feat in the current music landscape. The performance video for “all my favorite movies have an ending” reflects early 2010’s British rock bands in their stripped acoustic, self-shown sessions. There is something refreshingly honest here.

Gilanares incredible lyricism is evident. Every line, every syllable is calculated. She tells stories beautifully and in a way we recognize and achingly relate to. In one verse she sings “I’ve been looking for someone to come along and fix me. I just want a good time. I just want a good high. I just want somebody for me to romanticize.” 

The song slows down to its finish and Gilanares sings “all my favorite movies have an ending so I think it’s condescending to tell me that everything will be okay, when it never stays that way”. Gilanares pulls the mic away from her face and the screen fades to black. Her next video queues up and you’re too entranced to close the browser.

Destroy Boys take on punk and revolutionizes it. At this point, we expect nothing less than a metaphysical out-of-body experience with each of their songs. The “Te Llevo Conmigo” music video emphasizes the talent with which Destroy Boys comes armed.

The visuals of this music video are saturated, dark, and contrasted with pops of color to the style of VHS tapes. With a rhythmic build, the lyrics come crawling onto the screen “se que no devo de jugar con fuego”. 

Its a perfect punk song with a melody that clings like a film to your skin like a My Bloody Valentine song.

The chorus “here lie all those that come before me. Gracias por hacerme saber” details the doubt that people place on your dreams. The singer sings about this doubt and the people who created it “siempre te llevo conmigo” – “I always carry you with me”.

As the song comes down, the visuals get deeper and many images of classic horror picture dimension appear. A knife. People crawling out a window frame. People standing in a forest holding candles. Then swirls of light pulse back and forth onto the screen.

The Destroy Boys music video for “Te Llevo Conmigo” ends as shadows of light envelop the camera and the music comes to a howling and melancholic finish to the cry of strung guitars.

Watch below:

Simone Alysia walks between groups of people in the opposite direction in a flash of lights and shaking camera shots in “Can’t Wait 4 U” making her music video debut. Simone Alysia has the swagger of a 2000s pop star but her music is post-modern RnB glitch pop

The video’s editing creates a retro, cool colored atmosphere as she sings “fuck you piss me off” lightly in the background in a way that hooks you in. The video ends spectacularly – the quiet song builds into that shattering hyperpop delirium that drives the kids mad. In the video we hear a crashing noise as she sits in a car and her name cascades onto the screen.

Simone Alysia is slowly moving into the underground world of modern pop – and we can’t wait.

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Emma’s voice is captivating and rich. From the first notes of the song you can tell this is going to be one that sticks with you. “I don’t know when’s enough, like when I said that your best friend sucks. I risk it all to be left with nothing.” This pop song is so catchy, the chorus “reacting like you’re mine, why you do that? You wanna waste my time, why you do that? Fuck it you hit my line, I outgret it. Never mind it. Just stop trying with me”. This song will leave you wanting more, and although his is the only song on her soundcloud, her spotify is full of tracks.

“Your bestfriend sucks” is reminiscent in style sonically and lyrically to artist SZA and it stings in the way of SZA’s album did. Towards the ends of the song, Rena adds adlibs and harmonies that blend out the song into a blue daydream abyss – leaving the listener with an aching chest.

In the music video, Emma is seen singing the song where the cover for the song was taken. A room of blue, white, and grey fuzzy squares. She wears a white headband and a blue outfit. The video’s high exposed and grainy qualities lend to the visual aesthetic of new songs in this style. Emma’s singing directly to the song personalizes the song into a visual where you can more clearly see the emotions she outlined for this song. Here, the emotions come to life. She has three other music videos for “sidebar” and “armageddon”. The music video ends how it begins, with her laying down and the camera panning away. 

Emma Rena is a fresh new find for your pop needs, her voice, style, and lyrics are sure to entice you and make you a superfan. 

Watch the video here:

     MAYE takes us on a road trip to retro in the new music video for her song “Yours”. From karaoke bar to beach, the lush iconography aligns with the song in the aesthetic microcosm that the artist inhabits. 

     The video starts off on a humorous (and sour) note in a karaoke bar— an inebriated blond man in a wonderfully cheesy shirt sings MAYE’s “Tú”, an easter egg that all MAYE fans enjoyed. The Venezuelan artist makes music in both English and Spanish, and has collected a large fan following of both English and Spanish speakers from all around the world. At the end of the song, she chants “Entre truenos y tormentas/Fue la calma que existía entre nosotros/Lo que nos dejó fluir”. Estas líricas resumen la sensación que nos da la canción y el video mágico. ¡Absolutamente bellísima!

     If you closed your eyes and listened to “Yours”, you’d picture all the colors and aesthetics in the music video. “Yours” is atmospherically and lyrically groovy. The line “When the lights are low/I’m alone with the feeling” elicits the 80s in all its vibey, synthesized glory, and adds a modern flavor to the mix. Artists like MAYE are refreshing, especially to a retro music lover, because they demonstrate that music that sounds “like it used to” can still be made. This is the effect that MAYE’s timeless iconography and sound has.

     MAYE’s new 2021 single and video encompass her iconic aesthetic and unique sound in an era of their own. She creates music for any time and any language, she is universal.

Watch “Yours” Here:

Written by Lola Works

It’s CA$HRINA’s world and we’re all living in it. Her music video for her newest single, “JNCO,” is bad bitch post-civilization punk. The multi-talented artist delivers a flawless video once again. Opening with the artist loading a CD player, the tone is set for a new generation of punk bangers.

“I can wear anything, I’mma trendsetter.” Like no one before, CA$HRINA elevates late 90s and early 2000s pop punk to new levels with amazing style, design, and production. Her hair, makeup, wardrobe – all 10s. CA$HRINA combines elements from the latest style trends to bring her vision to life in every scene of the video. From the bedroom to the bathroom, the fish-eye lens, grainy filters, and other production edits maximize the aesthetic. Taking full advantage of the camera, CA$HRINA’s persona shines blindingly through the screen.

CA$HRINA’s new single boasts her alluring “I don’t give a fuck” attitude and playfully flaunts her eye for thrifted fashion. JNCO jeans are in and whatever you’re wearing is out, but don’t bother buying a pair of JNCOs – you’ll never be as hot as CA$HRINA.

Written by JD (@j.daguilar)

HOOK is a true fucking visionary. She doesn’t rap on beat because she isn’t congruent to it – it does not sound like something splattered on something – it sounds like something borne most naturally. As with everything HOOK does, it is unlike anything before. In the music video for “NVR”, HOOK appears as various members of the same family – the video shot in a classic greyed – grain style, appealing to the time era the video portrays. In the first scene she is serving tea wearing a black top with a collar and pearls. Her wig is large and Dolly Parton esque, she holds a cigarette looking dainty – a collage to what the song is delivering. In the next scene she is dressed like a true 2000s girl – long blonde hair with chunky streaks – neon pink fishnet top that gloves only a single finger on both hands. The video is completely fun and unique. She goes on to become many characters that all live in the same house decorated in 70s style, bright yellow wallpaper and extreme color coordination throughout. The song combined with the visual landscape encompass that lively carelessness that HOOK possesses while mastering her art as a new age creative.

In the dark of the night, ATZ brings “Aim for the Moon” to life in a music video rife with haunting and intoxicating visuals. ATZ’s face is painted like a skeleton, complete with flames above the eyebrows. He walks through a carnival at nighttime – the white iridescent colors of the rides contrasting the stark black night. Switching between solo shots and frames around the park, ATZ walks slowly towards two girls, who also have faces painted like skeletons. As he greets them, a female voice comes into the song, the melodic sound belongs to artist Katana who is one of the girls walking alongside ATZ. The girls stage a kidnapping of ATZ in the video, driving off in a matte grey Chevrolet. The video completely changes color palette, turning into the orange color of flames – cleverly hinted at earlier with ATZ’s face paint design choice. The girls conduct a spiritual ritual around ATZ in an empty room, finalizing it by giving him something to drink, and leaving the scene as he dozes off. The video, directed by Rob Driscal and ATZ is a creepy ode to a dark night and all its fanatical elements – what is possible under the moon.