HOOK – “NVR”

HOOK is a true fucking visionary. She doesn’t rap on beat because she isn’t congruent to it – it does not sound like something splattered on something – it sounds like something borne most naturally. As with everything HOOK does, it is unlike anything before. In the music video for “NVR”, HOOK appears as various members of the same family – the video shot in a classic greyed – grain style, appealing to the time era the video portrays. In the first scene she is serving tea wearing a black top with a collar and pearls. Her wig is large and Dolly Parton esque, she holds a cigarette looking dainty – a collage to what the song is delivering. In the next scene she is dressed like a true 2000s girl – long blonde hair with chunky streaks – neon pink fishnet top that gloves only a single finger on both hands. The video is completely fun and unique. She goes on to become many characters that all live in the same house decorated in 70s style, bright yellow wallpaper and extreme color coordination throughout. The song combined with the visual landscape encompass that lively carelessness that HOOK possesses while mastering her art as a new age creative.