Ca$hrina’s new music video for “”iN MY heAD“ paints the feeling of a vivid nostalgia for times when things were so simple we thought they’d never change. For most who have been in some form of social distancing for months, the video is a collection of clips that pulls the viewer into a familiar teenage fever. It starts with a clip of her going down an elevator synchronizing with the gritty guitar melody that welcomes you into the song. Ca$hrina starts to sing “I’m always in myyy head, that’s just who I am” as she runs around the mall with her friends.
The clips switch from Ca$hrina dancing around to playing at an arcade to riding around the mall on a mechanical dog – all overcast in a blurry yellow hue. Ca$hrina mouths some of the songs’ lyrics occasionally such as “ why do you pretend that you want me to go when I know that you want me to stay”. Although the lyrics do not strategically match up with the video’s theme, the video feels perfect for its release. The familiar, home-made style in which it is filmed, combined with Ca$hrina’s carefree energy is reminiscent of one of those special, simple moments spent with friends.
The video screen gets juxtaposed with picture stills of her with friends. Scenes towards the end cut to her cutting her friend’s hair, dancing with a mannequin head sporting cat eye glasses, jumping on an empty bottle, and licking the inside of a Starbucks lid. And at the end, she’s dying her hair pink. Ca$hrina’s video for “iN MY heAD” is a soft ode to a carefree youth, which we yearn to see again soon.
Velvet Noise 